Google’s Mobile Website Ranking Update

Last April everyone was screaming about the Google update that would derank (word?) websites that were not mobile friendly. Well, mobilegeddon came and went without much fanfare… or did it? The Google Webmaster Blog came out March 16, 2016 with an update about the update. As of May 2016, Google will “start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

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What does that mean?!?! If you have a mobile friendly website, you’re all set! If you don’t you could see your website drop out of search results on mobile devices including smart phones and tablets. Turns out a lot of people use mobile devices to search for stuff.

Back in 2015 Search Engine Land reported that “Earlier this year Google announced that for the first time, it was seeing more search activity on mobile than desktop.” When they first came out with that news it was just 10 countries which included the US and Japan. The other 8 countries were a mystery. Now the trend is worldwide. People be using their phones to find stuff!

How does this affect the local business person trying to make their way online? If you’re site is already mobile ready, you’re good! Maybe some of your competitors don’t really care about mobilizing their website and it will benefit you in the long run! If you’re not ready, there is hope. I’d be happy to talk with you about your online marketing efforts. Good news is that I offer a free marketing consultation.

And if you do not know if your site is mobile ready, here’s a handy tool from Google that will let you know: Mobile-Friendly Test. Now you know.

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About the Author


Mark is a marketer and sometimes writer. He's trying to get better at that sometimes thing.

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