Strategery: why it’s important

February 20, 2012

I love the word strategery. If you missed it, this came into the consciousness of America through a Saturday Night Live skit featuring Will Ferrell as President George Bush. This was inspired by Bushisms which are basically humorous statements when Bush misspoke. What’s even better than strategery is strategy. It is a real word that […]

Brand Spanking New

Have you ever had the realization that a phrase you have been using your whole life makes no sense? I had this epiphany the other day while driving and asked my wife, “What does ‘brand new’ even mean?” Of course, through many years of hearing the phrase in context we understand that it means something new that has never been used. But where does the “brand” come into play? And then add “spanking?” So confusing.

Learnin’ from the Biebs

Yeah, I’m writing about Justin Bieber. Apparently, he is a marketing genius. I have been told to watch Never Say Never by my wife and by marketing guru Guy Kawasaki. Inevitably it will happen, and I will watch it for educational purposes only. There will be no enjoyment whatsoever. I kid. I know the Biebs is a good guy and it’s a rite of passage for tweens to go crazy about some pop star. I’m not too proud to take lessons from a 17 year old internet craze.