Dude. You’re doing it wrong. Brash, I know … but the truth hurts. Your business has some marketing failures. I’ve been on your websites and social media profiles. I’ve seen your print collateral. Or worst of all, I’ve not seen anything and I don’t even know you exist! READ MORE
I don’t think anyone has ever answered this question in the history of social media. So I’m going to take a crack at it. (Written in sarcasm font.) It is a legitimate question because the landscape of social media is constantly changing. The heavy hitters aka Facebook, Twitter and LinkedIn … READ MORE
Yeah, I’m writing about Justin Bieber. Apparently, he is a marketing genius. I have been told to watch Never Say Never by my wife and by marketing guru Guy Kawasaki. Inevitably it will happen, and I will watch it for educational purposes only. There will be no enjoyment whatsoever. I kid. I know the Biebs is a good guy and it’s a rite of passage for tweens to go crazy about some pop star. I’m not too proud to take lessons from a 17 year old internet craze.