Yeah, I’m writing about Justin Bieber. Apparently, he is a marketing genius. I have been told to watch Never Say Never by my wife and by marketing guru Guy Kawasaki. Inevitably it will happen, and I will watch it for educational purposes only. There will be no enjoyment whatsoever. I kid. I know the Biebs is a good guy and it’s a rite of passage for tweens to go crazy about some pop star. I’m not too proud to take lessons from a 17 year old internet craze.