The good guys wear the white hats. And the bad guys get left laying in the dust along with their funky black hats. Maybe you’ve heard of it … White Hat SEO as opposed to Black Hat SEO practices. You probably figured out by now that the terminology is ultimately stolen from the western movie genre.
Search Engine Optimization … king of the world wide web. How did it get so high and mighty? To get right to the point, great content has always been important and essentially that is what SEO comes down to. Now that begs the question, “What is great content?”