Category Archives for Marketing

Mass (communication) FAIL

I am a proud graduate of the Communications Department of Liberty University. When I was entering my freshman year in 1995 mass communication meant something entirely different than it does now. The introductory courses taught about television, radio and print as being the mainstays.

Learnin’ from the Biebs

Yeah, I’m writing about Justin Bieber. Apparently, he is a marketing genius. I have been told to watch Never Say Never by my wife and by marketing guru Guy Kawasaki. Inevitably it will happen, and I will watch it for educational purposes only. There will be no enjoyment whatsoever. I kid. I know the Biebs is a good guy and it’s a rite of passage for tweens to go crazy about some pop star. I’m not too proud to take lessons from a 17 year old internet craze.

Are you content with your content?

See what I did there? Content (kuhn-tent) and content (kon-tent) are spelled the same way, but they sound different. It looks like I just repeated myself. In reality I made an awesome headline which is good content and now I’m content. You figure that last usage out on your own.

Urgent, Urgent … Emergency

Make sure your staff is in the loop during an emergency Recently we had quite the harrowing thunderstorm that reeked havoc on not only our business operation but many others in the area. Subsequently, we were without power for several hours. This brought to the forefront the need for our company to refine our emergency […]